This milestone marks a key step in strengthening its global brand and expanding its presence in the imaging world.

BoneMRI has achieved a significant milestone by becoming a registered figurative trademark in the European Union, United Kingdom, and United States. This achievement solidifies the brand’s global identity and protects its logo as it continues to expand its reach and influence in the medical imaging industry.
The trademark registration ensures that the BoneMRI brand is safeguarded against unauthorized use, giving patients, clinicians, and healthcare partners confidence in the integrity and quality associated with the name.
“This achievement not only strengthens our brand identity but also supports the global adoption of BoneMRI as we bring radiation-free bone imaging to clinical practice.” said Roel Kellenaers, CEO at MRIguidance. “It’s an important foundation for accelerating commercialization and driving innovation worldwide.”
As BoneMRI continues to be integrated into clinical practice, this legal standing will be invaluable in reinforcing its unique value proposition and ensuring that its name remains synonymous with radiation-free bone imaging. MRIguidance’s ability to use the registered trademark symbol will pave the way for future growth and innovation.